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Product note · September 17, 2026 · 1 min read

A product begins before the screen

Before the screen, there is a decision: whose problem deserves our attention?

I work across product management, product design, and building software. The part that connects them is turning an unclear problem into an experience someone can actually use.

For the next month, I’m sharing the decisions behind the work: what to build, what to question, and what to measure. A little worldbuilding will make an appearance, too.

Where does your product work get stuck most often: choosing the problem, narrowing the scope, or knowing what worked?

Explore more at calix.co and the product portfolio, or join the list for new writing.