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Product note · November 9, 2026 · 1 min read

A demo needs a next step

After a demo, “looks good” is a starting point. The next question is what the person can actually do with it.

Ask them to complete a relevant task with realistic sample information. Observe where explanation becomes necessary. Then decide what needs changing before the next test.

A demonstration shows possibility. A task gives the team something concrete to learn from.

What is your favorite question to ask after a product demo?

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